Personal brands are built on connections between the business owner and consumers. Customers are invited in to get to know the owner and have a reason to care about the brand and products/services.
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How to Find + Set Marketing Objectives | Marketing
When I first started my photography business in 2013 my marketing mind-frame was “if I show it they will come”. The truth is I had no idea what I was doing or who I was even talking to. I had one goal—to book sessions—but without direction and purposeful action, I rarely achieved it. Simply put,…
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4 Key Points for Market Segmentation | Marketing
This may sound counter-intuitive, but having a clear market and a clear message to the market is the best way to sell, whether its donuts or diamonds. Knowing you’re talking to, what their preferences are and what the need will never let you down!
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What is Brand Photography?
It’s not all about product photos or pictures of models using your product, brand photography is about who’s behind product/service
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Starting My Business: A Decade of Photography
Owning a photography business was my high school dream. I know, I know! Most people aren’t thinking of that kind of thing in high school…but I was.
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A Different Approach to Finding Your Dream Clients
Armed with this information I was finally able to create a full picture of an ideal client.
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The Truth No One Tells You About Branding
Our brand is more than colors and phrases and products. Our brand is our business’s identity and personality. Think of it this way: if your business was a person, how would you describe her/him?
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Amy Clark Creative Blog 