The Benefits of Pinterest Marketing | Marketing

If you’ve thrown a birthday for your kid, taken family photos, or redecorate a room in your house anytime in the last 5 years, odds are you’ve looked at Pinterest at least once. Somewhere between social media platforms and search engines, Pinterest makes looking at ads addictive (Pinterest, 2021), which is exactly why it’s perfect for driving traffic to your website. Think about it: here we have a place where people go specifically to save and be directed towards ads that fit their needs. When it comes to marketing, it doesn’t get much easier than that, my friend!

Okay, before I get too excited, let’s step back and take a peek behind the marketing curtain. Maybe you already have a couple social media channels you use for your business or maybe you’re just not sure Pinterest is the right fit for your brand. Let’s take a closer look.

Pinterst Stats

Pinterest has a huge reach with over 450 million active users each month, 100 million of which joined in the last year (West, 2021). With a 50% increase year-over-year in Gen Z users (ages 9-26) and a 35% increase in Millennial users (ages 27-41), Pinterest is quickly becoming a must-have platform. 50% of U.S. and Canadian Millennials have a Pinterest account (Rodriguez, 2020), and over 80% of weekly users have discovered a new brand or product on the platform (Pinterest, 2021).

How Pinners Are Using It

97% of searches are unbranded (Pinterest, 2021), meaning users are searching by ideas or types of products, not specific brands. Pinners are looking for new ideas and planning how to use what they see. From vacation destinations to bunny-themed birthday parties, Pinterest doesn’t just offer escapism, it allows users to embrace the “what if” and imagine what bigger and better things could be on the horizon. Being able to explore, save and organize ideas helps Pinners prepare for and start new projects, and keeps them coming back with each new idea.

How + Why Your Brand Can Use Pinterest

Pinterest offers some great choices when it comes to creating content, all of which are aimed at creating a great visual experince for Pinners. Images, videos, idea pins (which are similar to stories on Instagram and Facebook) allow brands to showcase products, create interactive and informative content and connect with Pinners. What’s more, advanced targeting and analytics help brands pin-point their ideal audience and guarentee their pins are beeing seen by the right people.

Putting It All Together

Pinterest is more than a social media platform, it’s a visual search engine users turn to for ideas and inspiration. Creating and sharing content on Pinterest can drive more traffic and interest to your brand’s website. The use of visual content allows Pinners to connect with your brand, saving your content for future reference and sharing with others.

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References

Pinterest. (2021). Advertising on Pinterest: Pinterest Business. Pinterest Business. https://business.pinterest.com/advertise.

Rodriguez, M. (2020). [US] Pinterest Media Agency Advertising Guide. Pinterest Media Agency Advertising Guide Viewing Download. https://view.highspot.com/viewer/5f0e1aa4c714337c761eab84.

West, C. (2021, March 3). 23 Pinterest stats and facts marketers must know in 2021. Sprout Social. https://sproutsocial.com/insights/pinterest-statistics/.

Posted in marketing and Tagged marketing pinterest